![]() ![]() ![]() ![]() And regardless of where some have argued Bell & Ross sourced its inspiration, or how woefully late to the party Lange might be, I’d contend that the most important thing is that every new offering only adds to the conversation, somehow, with the aim of ever-so-slightly iterating on existing formulas. I’ve said it before, and I’ll say it again: More competition in this space is good for everyone – for brands and for fans, alike. Anyone else who’s been living outside the luxury sports-watch bubble inhabited by speculators, and paying attention to its rapidly evolving competitive landscape, will have already noted that there’s an increasing number of excellent, immediately available alternatives in non-precious metals at a wide range of price points heating up the space, making this a very good time for watch fans, indeed. Instead, you’re paying for hype and for bragging rights, and if those things are important to you, a five-year waiting list or the gray market price of $65,000 for a Nautilus start to seem less like highway robbery, maybe even downright logical. Not for an upgraded movement, a rarer dial, or the addition of precious metal in the case. Here’s an unpopular opinion: When you pay over retail for a watch, you’re probably paying for something other than the watch itself. ![]()
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